one does not just go viral
Why videos go viral
Kevin Allocca mentions at the time this video was recorded that 48 minutes of video footage every minute gets uploaded to youtube. He discuses how anyone could go viral and what the formula is. His video examples at Ted conference include the double rainbow. Taste makers, communities of participation, and unexpectedness. The Friday video comes up next, man that one was all over the place. I remember when Conan made fun of it with a Saturday video. He discusses tastemakers like Jimmy Kimmel and josh 2.0 who started to share this viral content. It’s interesting to watch how many times the videos have parody’s made of them. He is right that we all now participate in these viral videos, ideas and viral memes. A new kind of media and audience. Justin Bieber got his start on youtube.
How to increase the viral effect
For those with a really serious business with guys in suits and like most businesses you can’t put silly videos in your blogs, or on your website. What you can do though is choose a video that is shared a lot, but still tasteful and relevant to your business. You can share an image , quote or meme that’s relevant and tasteful to your business. With addition of doing on-page seo the right way with your wordpress blog, and doing off page backlinks the right way with hootsuite and social media backlinks like facebook , twitter and goolge plus, you are sure to get ranked and recurring traffic, that goes more viral because of what you chose, plus keep in mind that you are using the social media bar, facebook, twitter, google plus, and the social share buttons on your blog. You are basically sharing it everywhere, but making it super easy for everyone else to share with all of their friends. People obviously love viral content. Of course the title of your posts should match your blog’s main theme, url, and the titles of many of your social media pages and backlinks, especially since a lot of backlinks don’t require anchor text anymore.
Viral marketing is the best marketing
Viral marketing is a great way to market because not only will get you get the results of regular direct marketing, you are adding many components to speed the process up from images, videos, blog content, to all the social media channels that make things almost effortless to share. Using these techniques you increase the probability of going more viral and scaling your company with much more success. Remember leads, conversions, profits, retention, and referrals. The better your content, the more funny it is, the more people will share and get your ideas and information to spread. I love viral marketing, and the endless and infinite number of iterations that I can do through a feedback loop to make it go even faster. The only thing I can compare it to is, you make a fast engine for a certain model of a sports car, but you always keep perfecting the system to make it go even faster. It’s the challenge to always improve and get better faster than teaching it to others so that they may reap the rewards. take a moment to engage with my friends and i in my facebook group at RonOrr.com